Validating a new survey
There is no significant difference between the level of male and female satisfaction with the service.
There is no significant relationship between managerial level and support of the new budget.
For example, imagine that we've done our survey, and now we need to decide what constitutes satisfactory service? There is no exact cutoff point where we would say "yes" our customers are satisfied, or "no" they are not.
When we ask questions like this, it's important to establish a decision making guideline before doing the survey.
Nearly all testable research questions begin with one of the following two phrases: Is there a significant relationship between a customer's age and their level of satisfaction with the service?
Is there a significant difference between the level of male and female satisfaction with the service?
The answers to these questions might be important to know, but the decision making criteria does not involve a statistical test.
It is perhaps more important to ask questions that involve decision making criteria.
Business research usually seeks to answer one or more testable research questions.
There are basically two kinds of research questions: testable and non-testable.
Neither is better than the other, and both have a place in customer satisfaction and employee surveys.