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The two stations share studio facilities located on Viking Drive in Eden Prairie, and a transmission tower in Shoreview.

The station is also carried in Canada on Shaw Cable's Thunder Bay, Ontario system and on Manitoba Telecom Services (MTS) in the province of Manitoba.

Although it now faced having to buy an additional 19 hours of programming per day, it also would not have to invest nearly as much into its news department.

Most of the on-air and off-air staffers resigned, not wanting to work for a down-scaled independent operation.

The station became quite aggressive in acquiring programming, obtaining broadcast rights to several state high school sports championships from the MSHSL, the NHL's Minnesota North Stars and the Minnesota Twins baseball team.

As it turned out, KMSP's transition into an independent station turned out to be a blessing in disguise.

In early 1978, to cash in on ABC's improved ratings, KMSP re-branded itself "ABC9" (approximately 20 years before the use of a network's name in a station's on-air branding became commonplace among U. The signing of channel 5 made nationwide news, as it had been an NBC affiliate for three decades.

In response to this, in October 1993, Chris-Craft/United Television partnered with Paramount Pictures (which was acquired by Viacom in 1994) to form the United Paramount Network (UPN) and both companies made independent stations that both companies respectively owned in several large and mid-sized U. Over time, KMSP became one of UPN's most successful affiliates in terms of viewership.This suited channel 9, as it wanted the prestige of being a network affiliate without being tied down to a network-dominated program schedule; at the time, Fox only programmed a nightly talk show and, starting in 1987, two nights of prime time programming; the network would start its full-week programming schedule in 1993.For its first few years with Fox, the station served as the de facto Fox affiliate for nearly all of Minnesota and South Dakota.The station's transmitter was moved in 1971 to a new tower constructed by KMSP in Shoreview, while the studios and offices relocated in 1972 to Edina on York Avenue South, across from Southdale Shopping Center.In the late 1970s, ABC steadily rose to first place in the network ratings.

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